Congratulations, Alma Peters!
Left to right: Jeff Schulz, Vice President, Strategic Marketing; Alma Peters; and Jon Schubert, President & CEO
For Alma Peters of Mount Currie, Christmas came early this year.
When she heard she’d won the grand prize in ICBC’s Drive Smart Save Green contest— a 2009 smart fortwo coupe— she couldn’t believe it.
"A coworker from Squamish recently took me for a ride in hers and I loved it,” Alma said. “I said I want one of these!"
From June 1 to October 31, customers who took the dirty drivers’ test were entered to win a smart car. Forty-thousand customers entered the contest by taking an online test that included 12 questions on driving efficiency, vehicle maintenance, and smart-driving habits. After completing the test— based on their score —customers were then given helpful tips on how to be a better driver — and respect the environment.
"Our goal was to get our customers to think about their driving behaviour," says Jeff Schulz, ICBC’s VP of Strategic Marketing, "so they understand there’s a connection between the way they drive, saving gas and the environment."
Alma plans to store the economical smart car until the spring. It will eventually replace her 1993 Buick that she now drives.
"It's going to save us a lot of money in gas," she said. "Especially when we commute to Vancouver - it's about a four-hour drive and we're really going to appreciate having a smart car.”